Analytics, Insights, and Automated Reporting
Insights that inspire what you do next.
Not another dashboard. The only platform that looks at campaigns holistically — and scores how they actually performed — with summary insights on every chart.
Turn “what happened” into “what to do next”.
Every SKU with the context you need to decide.
Visual tile view or deep-dive table view.
Filter by inventory risk, velocity, or campaign recency.
One click to create a campaign from any product, straight into the Canvas.
Marklo is the only platform that looks at campaigns holistically — and scores how they actually performed.
Performance percentiles on every campaign — vs. last year, vs. similar campaign types, vs. your brand overall.
Every chart has a TLDR summary insight so you can skip to the takeaway.
Cross-channel roll-up across email, SMS, paid, and social — plus product-level attribution.
The paid view Meta can't give you.
ROAS, spend, and top-performing ads — all in one view.
New customer metrics: NC CAC, new customer %, LTV signals.
Paid seen in context with the campaign, not as an isolated silo.
Stop logging into five tools to build the same deck every Monday.
Weekly / monthly / quarterly reports — customized and scheduled.
Delivered to Slack, email, or exportable as CSV and PDF.
Highlights wins, flags anomalies, and recommends next actions.
A Day in the Life
Meet Tessa.
Here's what her day looks like with Marklo in her corner.
Tessa
Fashion Brand Founder
7:42 pm
Slack DM from Marklo lands with her week-in-review.
7:44 pm
Revenue beat LY by 12%, but new-customer share dropped — TLDR right at the top.
7:45 pm
She scans the reports and immediately sees what’s driving the drop - the Signature Hoops campaign landed in the 38th percentile for paid ads.
7:47 pm
Marklo recommends a paid refresh using UGC already in Shopify.
7:50 pm
She responds simply, "Build this", and gets back to dinner.
Before Marklo - 4 dashboards and a messy spreadsheet
Now - Insights at her fingertips and a clear answer for what to take action on.
Forecast + Suggested Campaigns
Every feature works with every other.
Get your calendar out of the spreadsheet.
Join DTC brands already using Marklo to plan smarter and execute faster.
