Analytics, Insights, and Automated Reporting
Insights that inspire what you do next.
Not another dashboard. The only platform that looks at campaigns holistically — and scores how they actually performed — with summary insights on every chart.
Turn “what happened” into “what to do next”, then ask Marklo to do it.
Every SKU with the context you need to decide.
Visual tile view or deep-dive table view.
Filter by inventory risk, velocity, or campaign recency.
One click to create a campaign from any product, straight into the Canvas.
Marklo is the only platform that looks at campaigns holistically — and scores how they actually performed.
Performance percentiles on every campaign — vs. last year, vs. similar campaign types, vs. your brand overall.
Every chart has a TLDR summary insight so you can skip to the takeaway.
Cross-channel roll-up across email, SMS, paid, and social — plus product-level attribution.
The paid view Meta can't give you.
ROAS, spend, and top-performing ads — all in one view.
New customer metrics: NC CAC, new customer %, LTV signals.
Paid seen in context with the campaign, not as an isolated silo.
Stop logging into five tools to build the same deck every Monday.
Weekly / monthly / quarterly reports — customized and scheduled.
Delivered to Slack, email, or exportable as CSV and PDF.
Highlights wins, flags anomalies, and recommends next actions.
A Day in the Life
Meet Tessa.
Here's what her day looks like with Marklo in her corner.
Tessa
Fashion Brand Founder
7:42 pm
Slack DM from Marklo lands with her week-in-review.
7:44 pm
Revenue beat LY by 12%, but new-customer share dropped — TLDR right at the top.
7:45 pm
She scans the reports and immediately sees what’s driving the drop - the Signature Hoops campaign landed in the 38th percentile for paid ads.
7:47 pm
Marklo recommends a paid refresh using UGC already in Shopify.
7:50 pm
She responds simply, "Build this", and gets back to dinner.
Before Marklo - 4 dashboards and a messy spreadsheet
Now - Insights at her fingertips and a clear answer for what to take action on.
Forecast + Suggested Campaigns
Every feature works with every other.
Get your calendar out of the spreadsheet.
Join DTC brands already using Marklo to plan smarter and execute faster.
