Campaign Calendar

The calendar you've been dreaming of.

Your entire go-to-market plan —revenue goals, launches, ad spend, discounts, email, SMS, social — in one shared view. Built for the way DTC brands actually plan.

Keep teams aligned with a calendar that updates itself.

Say goodbye to duct-taped spreadsheets.

Day-level view of launches, discounts, email, SMS, paid, and organic social.

Hover any element to see performance metrics inline.

Add events like factory dates and shipping cutoffs so your whole plan stays in sync.

Marklo calendar with inline performance metrics visible on hover, showing revenue and channel data for each campaign

Compare to last year makes hindsighting effortless.

Toggle to view prior-year revenue, ad spend, campaigns, and discounts

Click any past campaign to open the full brief, creative, and performance.

Duplicate a winning campaign forward to this year in one click.

Auto group campaigns across emails, SMS and paid ads.

Auto-grouping across multiple sends for better performance metrics.

Drag, drop, or right-click to regroup — Marklo learns your rules.

Campaign-level performance rolls up automatically in analytics.

Marklo calendar with campaigns auto-grouped across email, SMS, and paid channels into a single campaign view
Marklo revenue goal tracker pinned to the top of the calendar, showing monthly progress toward a custom target

Know exactly what you need to do today to hit this month's goal.

Set goals as growth-over-LY or custom targets.

Progress tracker pinned to the top of the calendar.

Get campaign suggestions to close the gap.

A Day in the Life

Meet Katia.

Here's what her day looks like with Marklo in her corner.

Katia

Fashion Brand Marketer

9:02 am

Katia opens the calendar with her first coffee.

9:04 am

She notices the ex-factory date for the new drop has moved out by a week so she pushes out this Friday’s campaign to next month.

9:05 am

She checks in on her revenue goal: 68% hit with 11 days left. She’s got this.

9:06 am

Last year's "Signature Hoops" campaign was a winner — she duplicates it, swaps in this season's new gold collection, and drops it onto Wednesday.

Before Marklo - 3 hours of calendar Tetris

Now: Updating an entire series of campaigns takes just minutes.

Now - Updating an entire series of campaigns takes just minutes.

Forecast + Suggested Campaigns

Every feature works with every other.

Calendar

Where insights become action

Ask Marklo

Go deeper on any metric

Campaign Canvas

Act on a recommendation

Get your calendar out of the spreadsheet.

Join DTC brands already using Marklo to plan smarter and execute faster.

The campaign planning system for Shopify DTC brands

Stay up to date on the latest findings, launches and insights.

© 2025 - Marklo

The campaign planning system for Shopify DTC brands

Stay up to date on the latest findings, launches and insights.

© 2025 - Marklo

The campaign planning system for Shopify DTC brands

Stay up to date on the latest findings, launches and insights.

© 2025 - Marklo