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Privacy policy

Last updated: April 20, 2026

This Privacy Policy describes how Marklo AI, Inc. (“Marklo”, “we”, “us”, or “our”) collects, uses, stores, and discloses personal data when you visit our website, use our platform, or otherwise interact with us. Please read this policy carefully. By using our Services, you agree to the practices described herein.

Our Services are designed for businesses — specifically marketing teams, agencies, and operators of Shopify-based DTC brands — and are not intended for personal or household use.

1. Who We Are

Marklo AI, Inc. is a software company that develops and operates an AI-powered marketing platform for Shopify DTC brands. Our platform helps marketing teams and their partners plan campaigns, forecast revenue, analyze performance, and generate AI-powered marketing insights.

Our website is: https://www.marklo.ai

For privacy-related inquiries, please contact us at: hello@marklo.ai

2. Information We Collect

We collect personal data in the following ways:

2.1 Information You Provide Directly

• Account registration details (name, email address, company name, job title)

• Billing and payment information (processed by our payment provider; we do not store full card details)

• Communications with us, including support requests, survey responses, and partner applications

• Any content or data you upload or input into the platform

2.2 Information We Collect Automatically

• Usage and activity data (pages visited, features used, actions taken within the platform)

• Device and browser information (IP address, browser type, operating system, device identifiers)

• Log data (access times, referring URLs, error logs)

• Cookies and similar tracking technologies (see Section 6)

2.3 Information from Third-Party Integrations

To provide our Services, Marklo connects with third-party platforms at your direction. When you authorize these integrations, we may receive data from:

• Shopify (store performance, product data, order data)

• Klaviyo (email and SMS campaign performance, audience data)

• Meta (Facebook and Instagram ad performance, organic post and campaign performance, and audience insights)

• Google Ads and Google Analytics (campaign and traffic data)

• Other marketing platforms and data sources you choose to connect

We access this third-party data solely to provide the Services you have requested. We do not use data obtained through third-party integrations for any purpose that is inconsistent with the authorization you grant or the terms of those platforms.

2.4 Information from Partners and Third Parties

We may receive information about you from business partners, referral sources, or publicly available sources, which we may combine with other information we hold about you.

3. How We Use Your Information

We use personal data for the following purposes:

• To operate, maintain, and improve the Marklo platform and Services

• To authenticate users and manage account access

• To process payments and manage billing

• To provide customer support and respond to inquiries

• To send service-related communications (e.g., account activity, security alerts, product updates)

• To send promotional communications about Marklo features, events, and offers (you may opt out at any time)

• To analyze how users interact with our Services and improve user experience

• To train and improve AI models used within the platform, using aggregated and de-identified data

• To detect, prevent, and address fraud, security incidents, and misuse

• To comply with applicable legal obligations

• To pursue our legitimate business interests, including marketing and business development

We do not sell your personal data to third parties.

4. AI and Data Processing

Marklo uses artificial intelligence to generate campaign recommendations, revenue forecasts, performance insights, and marketing briefs. To deliver these features, we may process data from your connected integrations — including campaign performance data, store data, and product information — using AI models, including third-party large language models (LLMs).

Where third-party AI providers are involved, we share only the minimum data necessary to generate insights, and such data is processed in accordance with our agreements with those providers. We do not use your data to train third-party AI models without your consent.

Marklo’s use of data obtained via Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.

5. Data Sharing and Disclosure

We may share personal data in the following circumstances:

5.1 Service Providers

We engage trusted third-party vendors to help us operate our Services, including cloud hosting, payment processing, analytics, customer support, email delivery, and security monitoring. These providers access personal data only as needed to perform services on our behalf and are bound by confidentiality obligations.

5.2 Business Partners

If you engage with Marklo through a partner (such as an agency or reseller), we may share relevant account information with that partner as necessary to deliver the Services.

5.3 Legal Compliance and Safety

We may disclose personal data if we believe in good faith that such disclosure is necessary to comply with a legal obligation, respond to a valid legal request, protect the rights or safety of Marklo, our users, or the public, or to detect or prevent fraud or misuse.

5.4 Business Transfers

If Marklo is involved in a merger, acquisition, asset sale, or other business transaction, personal data may be transferred as part of that transaction. We will provide notice before personal data becomes subject to a materially different privacy policy.

5.5 With Your Consent

We may share your information in other ways if you have given us your explicit consent to do so.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Services, analyze usage, personalize your experience, and support our marketing activities.

Types of cookies we use:

• Essential cookies: Required for the platform to function (e.g., authentication, session management)

• Analytics cookies: Help us understand how users interact with our Services

• Preference cookies: Remember your settings and preferences

• Marketing cookies: Used to measure the effectiveness of our advertising

You can manage your cookie preferences through your browser settings. Disabling certain cookies may limit your ability to use some features of the platform.

7. Data Retention

We retain personal data for as long as necessary to provide our Services, maintain our business relationship with you, comply with legal obligations, resolve disputes, and enforce our agreements.

When your account is closed or data is no longer required, we will securely delete or anonymize your personal data, unless we are required to retain it by law. Where a separate written agreement between Marklo and a customer specifies a different data retention or deletion timeline, the terms of that agreement will govern.

8. Data Security

We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, loss, disclosure, or misuse. These include encryption in transit and at rest, access controls, and regular security reviews.

No system is completely secure. If you believe your account has been compromised or have concerns about data security, please contact us at hello@marklo.ai.

9. Your Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal data:

• Access: Request a copy of the personal data we hold about you

• Correction: Request that we correct inaccurate or incomplete data

• Deletion: Request that we delete your personal data, subject to certain exceptions

• Restriction: Request that we limit how we process your data

• Portability: Request a copy of your data in a portable format

• Objection: Object to our processing of your data in certain circumstances

• Withdraw consent: Where processing is based on consent, withdraw that consent at any time

To exercise any of these rights, please contact us at hello@marklo.ai. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before fulfilling your request.

10. Communications

10.1 Service Communications

We will send you communications necessary to operate your account and deliver our Services, such as billing notices, security alerts, and product updates. You cannot opt out of essential service communications.

10.2 Promotional Communications

With your consent or where otherwise permitted by law, we may send you marketing emails about Marklo features, events, and partner opportunities. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at hello@marklo.ai.

11. Children’s Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected personal data from a minor without appropriate consent, we will take steps to delete it promptly.

12. International Data Transfers

Marklo is headquartered in the United States. If you are located outside the United States, please be aware that your personal data may be transferred to and processed in the United States or other countries where our service providers operate. We take appropriate safeguards to ensure such transfers comply with applicable data protection laws.

13. Third-Party Links and Services

Our platform may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you connect to or access through Marklo.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page and, where changes are material, notify you by email or through the platform. Your continued use of our Services after any update constitutes your acceptance of the revised policy.

15. Additional Information for California Residents

This section applies to residents of California and supplements the rest of this Privacy Policy. It is provided pursuant to the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (together, “CCPA/CPRA”).

Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information as defined under the CCPA:

• Identifiers — such as name, email address, IP address, and account credentials

• Commercial information — such as subscription details and billing records

• Internet or electronic network activity — such as platform usage data, pages visited, and features used

• Professional or employment-related information — such as job title and company name

• Inferences — derived from the above to generate campaign recommendations and marketing insights

We collect this information for the business purposes described in Section 3 of this Privacy Policy.

Sale or Sharing of Personal Information

Marklo does not sell your personal information for monetary consideration. We do not share your personal information with third parties for cross-context behavioral advertising purposes. You therefore do not need to opt out of any sale or sharing of your personal information by Marklo.

Your California Privacy Rights

California residents have the following rights under the CCPA/CPRA:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, our purposes for collecting it, and the categories of third parties with whom we share it.

• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.

• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you Services, charge you different prices, or provide a different level of service because you exercised your privacy rights.

How to Submit a Request

To exercise any of your California privacy rights, please contact us at hello@marklo.ai with the subject line “California Privacy Request.” We will respond to verifiable requests within 45 days. If we need more time, we will notify you and may extend our response period by an additional 45 days.

We may need to verify your identity before fulfilling your request. We will not fulfill requests we cannot verify.

Shine the Light

California Civil Code § 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. Marklo does not share personal information with third parties for their own direct marketing purposes.