Stella & Dot scales smarter campaigns with Marklo

Marklo turns Stella & Dot's ever-evolving, trend-forward product catalog into a prioritized, cross-channel campaign plan — replacing manual merchandising checks and spreadsheet-stitched briefs with one system the marketing team and its agency partners can act on together.

Stella & Dot was founded by Jessica Herrin, who built the business in the early 2000s and relaunched it as Stella & Dot in 2007 alongside co-founder Blythe Harris. The brand made its name selling boutique-style jewelry at accessible prices through a network of independent stylists, growing into a business generating hundreds of millions of dollars a year and expanding into handbags, apparel, and accessories along the way. Today, Stella & Dot operates as a fast-moving DTC brand on Shopify, with a lean core team managing a catalog defined by frequent seasonal launches, quick sell-outs, and constant reorder decisions.

A fast-moving brand needs a faster way to decide what to promote

As a fashion brand with seasonal launches, Stella & Dot's inventory changes constantly. Top styles can sell out within days, which makes traditional campaign testing and merchandising cycles hard to keep up with. The team needs to continually reassess what deserves attention and where the next opportunity is likely to come from.

Marklo turns that constantly changing product landscape into actionable marketing and merchandising insights. It surfaces products that haven't been promoted recently so they can be refreshed with new creative and incorporated into current campaigns, while helping the team double down on hero SKUs and use core products to cross-promote alongside top sellers. Marklo also analyzes slowing inventory to suggest markdown opportunities, identifies potential candidates for GWPs, and provides a centralized view of performance across email, social, and paid—giving the team business intelligence without having to move between multiple systems.

From opportunity to coordinated campaign

Once an opportunity is identified, Marklo makes it easier to turn the idea into a cross-channel plan.

The team uses the Marklo canvas to map out the campaign, coordinate activity across channels, and tag agency partners directly into the work — creating one shared campaign brief instead of stitching information together across spreadsheets, emails, and separate planning docs. Marklo's comparison feature also makes it easy to reference and replicate past campaign structures that performed well, helping the team build on proven strategies rather than starting from scratch—for example, using a successful Labor Day Sale from the prior year as a blueprint for a new campaign.

We're a small team, so we don't have the luxury of spending days pulling together data and coordinating every campaign from scratch. Marklo helps us see the opportunities, build the plan, and get everyone moving in the same direction. It gives us the capacity to operate like a much larger brand without having to build a much larger team.

Tara Lundy, GM, Stella & Dot

More intelligent campaigns, at greater scale

The result isn't just faster campaign planning — it's smarter decisions about what to promote, and the capacity to execute on those decisions more consistently.

Since adopting Marklo, Stella & Dot's revenue has trended toward nearly 2x year-over-year, as the brand has been able to run smarter campaigns at higher volume and frequency.

That operating leverage matters even more as Stella & Dot prepares to open its first retail store — the brand is growing without having to scale its marketing organization at the same rate.

Marklo gives a lean team the ability to see more opportunities, coordinate more work, and execute across more channels, while the team stays in control of strategy, creative judgment, and every final decision.

For Stella & Dot, Marklo isn't about replacing the marketer. It's about giving a small team the commercial intelligence and operating capacity of a much larger one.