How an eight-figure leather brand manages all of its marketing in Marklo

9 campaigns, $60K+ in revenue, 1M+ impressions

Latico Leathers replaced a messy promo spreadsheet with one trusted source of truth that its team, agencies, and AI agents all work from. As their team puts it: if it's not in Marklo, it's not happening.

In 2020, Ben Schreiber launched Latico Leathers, a New Jersey–based leather handbag and accessories brand, after years of running his digital marketing agency Brand Caffeine and seeing firsthand how the most successful DTC brands operate and scale. Today Latico runs on Shopify Plus with a lean team that uses AI across the business, managing email, social, ads, SMS, and community campaigns across a fast-changing product catalog.

One messy Google Sheet

Before Marklo, every promo, email, ad, Facebook group post, contest, and SMS went into a single promo-calendar spreadsheet. As Latico grew into an eight-figure brand, that sheet became a source of pain for the whole team. It was hard to trust and never quite up to date.

One trusted source of truth

Marklo replaced the spreadsheet with a single, always-current calendar for every promo, email, social post, and giveaway. Because Marklo connects to Shopify, ads, organic social, and Klaviyo, the data stays current without anyone updating it by hand. Full-time employees, contractors, agencies, and AI agents all see the same plan, the same data, and the same promo calendar.

Working where the team already works

Latico works with Marklo directly inside Claude, so nobody has to open another app to check the plan. For a team that ships fast, where inventory sells out and ads scale overnight, that matters.

Mistakes caught before customers see them

Latico has set up AI agents that check Marklo every morning against Klaviyo and Shopify. When something doesn't line up, it gets flagged and fixed before it ever reaches a customer.

The results

Since starting with Marklo, Latico has launched 9 campaigns, generating $60K+ in revenue across 300+ orders and 1M+ impressions.

"Our social media manager said, 'Hey, if it's not in Marklo, it's not happening.' At first I thought she was just being sassy, and then I realized, no, if it's not in Marklo, it's not happening." Ben Schreiber, CMO, Latico Leathers

For a lean team managing marketing across every channel, the real unlock was having one place everyone trusts. In Ben's words, Marklo "saves us time and money, makes us more efficient, and we are not gonna look back."