How a $20M leather-goods brand planned an entire month's marketing in a day

In 2020, Ben Schreiber launched Latico Leathers as a DTC brand after years of running his digital marketing agency Brand Caffeine and seeing firsthand how the most successful DTC brands operate and scale. Today Latico runs on Shopify Plus with a lean team leveraging AI across the business, managing email, social, and paid campaigns across a wide and constantly shifting product catalog.

Weeks of digging through spreadsheets and institutional memory

Campaign planning used to mean stitching together spreadsheets, old decks, and institutional memory, a process that took weeks to get through. Before building a new month of promotions, the Latico Leathers team had to dig through last year's files to figure out what they had run, whether it worked, and what was actually left in stock to feature. That work lived across tools and in people's heads, not in one place the whole team could see.

A month of planning in a single day

With Marklo, Latico's team shortened that weeks-long process to a single day. In one session, they reviewed last year's campaigns side by side with this year's inventory positions, saw which products and positioning were actually driving engagement across social, email, and paid ads, and used that picture to build a full month of campaigns.

From plan straight into execution

That single session was possible because Marklo brought together the pieces Latico used to chase down separately. The hindsight calendar gave the team a year-over-year view of every campaign they'd run, so they could pull up a past campaign and see what worked in seconds. Inventory and sales velocity data flagged what was in stock and what wasn't, so the plan was built around what Latico could actually sell, not just what looked good in a deck. Cross-channel campaign grouping pulled social, email, and paid performance into one view, so the team could see exactly which products and positioning customers were engaging with, no matter where that engagement happened. And with that plan in place, Latico used Marklo to move straight into execution, turning the month's campaigns into ready-to-ship emails and assets for the team to approve, rather than a set of ideas still waiting to be built.

The results

Since starting with Marklo, Latico has launched 9 campaigns, generating $60K+ in revenue across 300+ orders and 1M+ impressions.

"With Marklo, we're able to plan and execute smarter, faster marketing in one platform. We now have a revenue plan grounded in our actual inventory, campaign history, customer insights, and business goals, helping us turn that intelligence into measurable results." Ben Schreiber, CMO, Latico Leathers

For a team running a catalog that changes as fast as Latico's, the real unlock wasn't just speed. It was having all their data in one platform, so they could confidently decide what products to promote, which emails to send, and what campaigns would actually perform, instead of guessing from a blank page every time.