Marklo for Health & Wellness
Plan every launch, promo, and subscription push in one calendar.
Marklo is the campaign planning platform built for health and wellness brands — it plans launches, subscription and replenishment pushes, email, SMS, and paid in one calendar, powered by your own Shopify, Klaviyo and Meta data, not generic benchmarks.
Lean wellness teams save $50K–$100K a year by replacing the spreadsheet-and-contractor stack.
The problem
Growing a wellness brand shouldn't run on guesswork and spreadsheets.
Wellness runs on subscriptions and repeat purchase — new launches, replenishment, and retention pushes all compete for attention. When the plan is scattered, the whole team pays for it.
01
Your plan is scattered across five places
Launches, subscription pushes, email and SMS flows, and paid all live in different spreadsheets and tools. No one sees the full quarter at once.
02
Acquisition and retention compete for the calendar
Without one view, a new-product launch, a winback push, and an auto-ship promo all land the same week — and pull against each other.
03
Churn creeps in unnoticed
You can't see when subscribers are likely to cancel or skip, so retention campaigns fire too late — and hard-won LTV leaks away.
How Marklo helps
How Marklo runs your wellness marketing calendar
From a new-SKU launch to the next subscription cycle, Marklo turns scattered planning into one connected workflow — powered by your own data.
One calendar for launches, promos, and subscriptions
See every launch, subscription push, email, SMS, and paid flight on a single calendar — and compare any quarter to last year without exporting a thing.
Explore the calendar →
Launch briefs from your catalog in minutes
Turn any product, bundle, or regimen into channel-ready creative briefs, complete with revenue estimates drawn from comparable past launches.
Explore Campaign Canvas →
Know which SKU to push and when
Marklo weighs inventory, sell-through, and subscription timing to recommend which campaigns to run — and when — to close the gap to your revenue goal.
Explore forecasting →
Ask Marklo about your own numbers
Ask plain-language questions and get answers from your actual Shopify, Klaviyo and Meta data — so decisions rest on what your brand did, not industry averages.
Explore Ask Marklo →
Why Marklo
Why wellness brands choose Marklo
Your data, not benchmarks
Every forecast and suggestion is grounded in your real Shopify, Klaviyo and Meta history — so the plan fits your brand and your subscribers, not a generic playbook.
One source of truth for the team
Acquisition, retention, and brand plan from the same calendar — with briefs, comments, and performance all in one place.
Retention, built into the plan
Marklo ties launches and promos to subscription and replenishment timing, so you plan for repeat purchase and LTV — not just the next launch.
Challenges we solve
How Marklo solves wellness's biggest planning challenges
In wellness, generic planning tools can't keep up with subscriptions and overlapping retention cycles. Here's how Marklo turns the hardest parts into a system.
The challenge
How Marklo helps
The result
Launches, subscription pushes, email and SMS, and paid are scattered across spreadsheets and Slack — no one sees the full quarter.
The Marketing Calendar puts every launch, promo, and flow on one timeline you can plan a quarter ahead.
One source of truth the whole team plans from — no reconciling five files before every launch.
New launches, winback pushes, and auto-ship promos collide in the same week and pull against each other.
See the full quarter at once and use Suggested Campaigns to space acquisition and retention so they don't compete.
More balanced acquisition and retention — and fewer promos cannibalizing each other.
Churn is invisible until it's happened — retention campaigns fire after subscribers have already skipped or cancelled.
Marklo factors subscription and replenishment timing into the plan and recommends when to trigger retention campaigns.
Retention and winback land on time — protecting LTV that used to leak.
Together, these change how a launch gets planned — faster, cleaner, and grounded in your own results.
Proof
"We don't want to earn customers over and over again. We want to be in their kitchen every month.
Marklo helps us understand what's driving that long-term relationship."
Health & Wellness Pilot Brand
$50K–$100K
saved per year by replacing the old tool-and-contractor stack
1 calendar
replaces the spreadsheets, docs, and Slack threads
Every launch
planned against last year's results, not a blank sheet
Health & wellness FAQs
What is Marklo for health and wellness brands?
Marklo is the campaign planning platform built for health and wellness brands. It puts launches, subscription and replenishment pushes, email, SMS, and paid on one calendar — powered by your real Shopify and Klaviyo data, so your plan reflects how your brand actually sells, not industry averages.
Does Marklo handle subscriptions and replenishment cycles?
Yes. Marklo is built around wellness's repeat-purchase cadence: plan launches and promos, balance acquisition with retention, and factor in subscription and replenishment timing so winback and reorder campaigns land when customers are due.
What does Marklo integrate with?
Marklo connects to Shopify and Klaviyo plus your paid channels, so your plan and your performance live in the same place. You can see the full list on the integrations page.
Do I need a big marketing team to use Marklo?
No. Marklo is built for lean DTC wellness teams. It replaces spreadsheets and contractor hours so a small team can plan and execute like a much larger one.
How is Marklo different from a project management tool?
Project tools track tasks. Marklo plans revenue — it ties launches, promos, and subscriptions to forecasts and your actual results, then recommends what to run next to hit your goal.
How quickly can I get started?
You can connect your data and see your calendar in minutes. Request early access to get started.
Plan your next launch in Marklo.
Join the DTC wellness brands using Marklo to plan smarter, retain longer, and stop living in spreadsheets.
