Marklo for Beauty & Skincare
Plan every launch, promo, and replenishment in one calendar.
Marklo is the campaign planning platform built for beauty and skincare brands — it plans launches, sampling and GWP promos, email, SMS, and paid in one calendar, powered by your own Shopify, Klaviyo and Meta data, not generic benchmarks.
Lean beauty teams save $50K–$100K a year by replacing the spreadsheet-and-contractor stack.
The problem
Growing a beauty brand shouldn't run on guesswork and spreadsheets.
Beauty moves on overlapping cycles — launches, sampling pushes, seasonal routines, and replenishment. When the plan is scattered, the whole team pays for it.
01
Your plan is scattered across five places
Launches, sampling and GWP offers, email and SMS flows, and paid all live in different spreadsheets and tools. No one sees the full quarter at once.
02
Promos and launches step on each other
Without one view, a GWP push, a new-shade launch, and a subscription drive all land the same week — and cannibalize each other.
03
Replenishment is guesswork
You can't see when customers are due to reorder, so winback and replenish flows fire at the wrong time — and repeat revenue leaks.
How Marklo helps
How Marklo runs your beauty marketing calendar
From a new-shade launch to the next replenishment cycle, Marklo turns scattered planning into one connected workflow — powered by your own data.
One calendar for launches, promos, and replenishment
See every launch, GWP, sampling push, email, SMS, and paid flight on a single calendar — and compare any quarter to last year without exporting a thing.
Explore the calendar →
Launch briefs from your catalog in minutes
Turn any product, shade, or set into channel-ready creative briefs, complete with revenue estimates drawn from comparable past launches.
Explore Campaign Canvas →
Know which SKU to push and when
Marklo weighs inventory, sell-through, and replenishment timing to recommend which campaigns to run — and when — to close the gap to your revenue goal.
Explore forecasting →
Ask Marklo about your own numbers
Ask plain-language questions and get answers from your actual Shopify, Klaviyo and Meta data — so decisions rest on what your brand did, not industry averages.
Explore Ask Marklo →
Why Marklo
Why beauty brands choose Marklo
Your data, not benchmarks
Every forecast and suggestion is grounded in your real Shopify and Klaviyo history — so the plan fits your brand and your customers' routines, not a generic playbook.
One source of truth for the team
Brand, growth, and retention plan from the same calendar — with briefs, comments, and performance all in one place.
Retention, built into the plan
Marklo connects launches and promos to replenishment timing, so you plan for repeat purchase — not just the next launch.
Challenges we solve
How Marklo solves beauty's biggest planning challenges
In beauty, generic planning tools can't keep up with overlapping launch and replenishment cycles. Here's how Marklo turns the hardest parts into a system.
The challenge
How Marklo helps
The result
Launches, sampling and GWP promos, email and SMS, and paid are scattered across spreadsheets and Slack — no one sees the full quarter.
The Marketing Calendar puts every launch, promo, and flow on one timeline you can plan a quarter ahead.
One source of truth the whole team plans from — no reconciling five files before every launch.
New launches, GWP pushes, and subscription drives collide in the same week and cannibalize each other.
See the full quarter at once and use Suggested Campaigns to space launches, promos, and replenishment so they don't compete.
Fewer overlapping promos and more full-price revenue on new launches.
Replenishment is guesswork — you can't see when customers are due to reorder, so winback flows fire late.
Marklo factors replenishment timing and sell-through into the plan and recommends when to trigger reorder campaigns.
Replenishment and winback land on time — capturing repeat revenue that used to leak.
Together, these change how a launch gets planned — faster, cleaner, and grounded in your own results.
Proof
"The previous month & year comparison is very useful for gauging growth & performance!"
EVER Skincare
$50K–$100K
saved per year by replacing the old tool-and-contractor stack
1 calendar
replaces the spreadsheets, docs, and Slack threads
Every launch
planned against last year's results, not a blank sheet
Beauty & skincare FAQs
What is Marklo for beauty and skincare brands?
Marklo is the campaign planning platform built for beauty and skincare brands. It puts launches, sampling and GWP promos, email, SMS, and paid on one calendar — powered by your real Shopify and Klaviyo data, so your plan reflects how your brand actually sells, not industry averages.
Does Marklo handle product launches and replenishment cycles?
Yes. Marklo is built around beauty's overlapping cadence: plan launches, sampling pushes, and seasonal routines, time them so they don't collide, and factor in replenishment so reorder campaigns land when customers are due.
What does Marklo integrate with?
Marklo connects to Shopify and Klaviyo plus your paid channels, so your plan and your performance live in the same place. You can see the full list on the integrations page.
Do I need a big marketing team to use Marklo?
No. Marklo is built for lean DTC beauty teams. It replaces spreadsheets and contractor hours so a small team can plan and execute like a much larger one.
How is Marklo different from a project management tool?
Project tools track tasks. Marklo plans revenue — it ties launches, promos, and replenishment to forecasts and your actual results, then recommends what to run next to hit your goal.
How quickly can I get started?
You can connect your data and see your calendar in minutes. Request early access to get started.
Plan your next launch in Marklo.
Join the DTC beauty brands using Marklo to plan smarter, launch faster, and stop living in spreadsheets.
