Marklo for Apparel & Fashion
Plan every drop, markdown, and season in one calendar.
Marklo is the campaign planning platform built for apparel and fashion brands — it plans launches, markdowns, email, SMS, and paid in one calendar, powered by your own Shopify, Klaviyo and Meta data, not generic benchmarks.
Lean apparel teams save $50K–$100K a year by replacing the spreadsheet-and-contractor stack.
The problem
Running an apparel brand shouldn't feel like spreadsheet tetris.
Fashion moves on a tight, repeating cadence — drops, restocks, sales, and end-of-season clearance. When the plan is scattered, the whole team pays for it.
01
Your drop calendar lives in five places
Launch dates, markdown windows, ad flights, and email and SMS sends are scattered across spreadsheets, Slack, and someone's head. No one sees the season at once.
02
Markdowns collide with full-price launches
Without one view of the quarter, promos cannibalize new collections — and you discount inventory you could have sold at full price.
03
Every season starts from a blank sheet
Last spring's launch performance is buried in exports, so you rebuild the plan from scratch instead of repeating what already worked.
How Marklo helps
How Marklo runs your apparel marketing calendar
From the first concept to the end-of-season markdown, Marklo turns scattered planning into one connected workflow — powered by your own data.
One calendar for the whole season
See every launch, restock, markdown, email, SMS, and paid flight on a single calendar — and compare any season to last year without exporting a thing.
Explore the Calendar →
Launch briefs from your catalog in minutes
Turn any product or collection into channel-ready creative briefs, complete with revenue estimates drawn from comparable past drops.
Explore Campaign Canvas →
Know which drop to prioritize
Marklo weighs inventory, sell-through, and sales velocity to recommend which campaigns to run — and when — to close the gap to your revenue goal.
Explore forecasting →
Ask Marklo about your own numbers
Ask plain-language questions and get answers from your actual Shopify and Klaviyo data — so decisions rest on what your brand did, not industry averages.
Explore Ask Marklo →
Why Marklo
Why apparel brands choose Marklo
Your data, not benchmarks
Every forecast and suggestion is grounded in your real Shopify, Klaviyo and Meta history — so the plan fits your brand, not a generic industry playbook.
One source of truth for the team
Designers, marketers, and founders plan from the same calendar — with briefs, comments, and performance all in one place.
Hindsight built in
Compare-to-last-year means every season starts from what worked — so you repeat winners and quietly drop the misses.
Challenges we solve
How Marklo solves apparel's biggest planning challenges
In fashion, generic planning tools can't keep up with the cadence. Here's how Marklo turns the hardest parts of the season into a system.
The challenge
How Marklo helps
The result
Launches, restocks, markdowns, and sends are scattered across spreadsheets and Slack — no one sees the full season.
The Marketing Calendar puts every channel and every drop on one timeline you can plan a season ahead.
One source of truth the whole team plans from — no reconciling five files before each season.
Promos and full-price launches collide, cannibalizing new collections and eroding margin.
See the full quarter at once and use Suggested Campaigns to time drops and markdowns so they don't compete.
Fewer self-inflicted discounts and more full-price sell-through on new arrivals.
Every season starts from a blank sheet — last year's results are buried in exports.
Compare-to-last-year and Campaign Canvas turn past performance into ready-to-run briefs in minutes.
Each season builds on what worked — winners repeated, misses dropped.
Together, these change how a season gets planned — faster, cleaner, and grounded in your own results.
Proof
"Marklo allows our small marketing team to plan and share our calendar. It's a huge time-saver and has brought so much more efficiency."
Tara L., Stella & Dot
$50K–$100K
saved per year by replacing the old tool-and-contractor stack
1 calendar
replaces the spreadsheets, docs, and Slack threads
Every season
starts from last year's results, not a blank sheet
Apparel & fashion FAQs
What is Marklo for apparel and fashion brands?
Marklo is the campaign planning platform built for apparel and fashion brands. It puts launches, restocks, markdowns, email, SMS, and paid on one calendar — powered by your real Shopify and Klaviyo data, so your plan reflects how your brand actually sells, not industry averages.
Does Marklo handle seasonal drops and markdown calendars?
Yes. Marklo is built around the repeating apparel cadence: plan a full season, line up drops and markdowns so they don't cannibalize each other, and compare any season to last year in a single click.
What does Marklo integrate with?
Marklo connects to Shopify and Klaviyo plus your paid channels, so your plan and your performance live in the same place. You can see the full list on the integrations page.
Do I need a big marketing team to use Marklo?
No. Marklo is built for lean DTC teams. It replaces spreadsheets and contractor hours so a small team can plan and execute like a much larger one.
How is Marklo different from a project management tool?
Project tools track tasks. Marklo plans revenue — it ties launches, ad spend, and discounts to forecasts and your actual results, then recommends what to run next to hit your goal.
How quickly can I get started?
You can connect your data and see your calendar in minutes. Request early access to get started.
Plan your next season in Marklo.
Join the DTC apparel brands using Marklo to plan smarter, launch faster, and stop living in spreadsheets.
