Caddis scales a 50,000+ SKU catalog with a marketing team of one

Caddis started when founder Tim Parr, a touring musician, got frustrated hunting for reading glasses that didn't feel like a concession to age, stuck choosing between drugstore readers and expensive designer frames. Since launching, Caddis has grown into a full eyewear brand spanning prescription glasses, readers, sunglasses, and blue light glasses, all built around the idea that getting older doesn't mean giving up on style. Today Caddis runs on Shopify Plus with a marketing team of one.

A 50,000+ SKU catalog and one person to market it

With a catalog of more than 50,000 SKUs across every category and a steady stream of new releases, Caddis needed a way to turn an overwhelming product assortment into smarter, more effective marketing. Keeping every category and every new release visible in campaigns was already a lot to manage, and doing it as a team of one made it harder still. While the team was already using Claude and other LLMs, constantly rewriting prompts and stitching together outputs made campaign execution slow, manual, and difficult to scale.

An environment that already knows the catalog

Marklo changed that. Instead of starting from scratch with every prompt, the team could build campaigns in an environment that already understood their brand, products, and marketing strategy. By combining AI with rich product intelligence, Marklo surfaced high-impact opportunities across the full catalog, accelerated campaign creation, and enabled the team to execute sophisticated marketing with far less manual effort.

Marketing built around real-time catalog data

Marklo gave the team a real-time read on performance broken out by category, whether a style is part of the core lineup, on markdown, or a new release. Revenue and units are tracked over whatever time frame the team needs, so a slow week can be told apart from a real trend. Live inventory visibility means the team can see what's actually in stock before a product gets featured in a campaign, so they're not promoting something that's about to sell out. And a running view of the top and bottom performing products, refreshed weekly, gives the team a fast way to decide what to push harder on and what to pull back from, without digging through a spreadsheet to find the answer.

"Claude, but with more integrations and a shared workspace." Becky Chambers, Head of Marketing, Caddis

For a team of one running marketing across a 50,000+ SKU catalog, the shift wasn't just faster campaigns. It was finally having a system that could keep every category and every new release in view, without starting from a blank prompt each time.