Marklo vs Peel Insights
Marklo vs Peel Insights: 2026 Comparison
Peel Insights and Marklo solve different problems — and many Shopify DTC brands can use both. Peel Insights is built for retention analytics, cohorts, and ecommerce insights. Marklo is the cross-channel campaign planning, analytics, and reporting system that decides what to run next and reports on what worked.
Peel Insights wins on
✓ retention analytics, cohorts, and ecommerce insights
✓ Shopify analytics platform
✓ Strong point-solution workflow
✓ Useful for its core job
Marklo wins on
✓ Cross-channel campaign planning
✓ Cross-channel campaign analytics
✓ Automated performance reports
✓ One brief — email, SMS, paid & social
✓ Year-over-year planning
Marklo vs Peel Insights at a glance
DIMENSION
Marklo
Peel Insights
BOTTOM LINE
Primary job
Cross-channel campaign planning, analytics & reporting
retention analytics, cohorts, and ecommerce insights
Use both when you need measurement plus campaign planning
Core surfaces
Calendar, Campaign Canvas, Ask Marklo, Analytics
Shopify analytics platform
Marklo plans and reports; Peel Insights supports its core workflow
Campaign planning
Self-updating calendar, briefs, channel planning
Not built as a Shopify DTC planning system
Marklo for planning
Automated reporting
Daily/monthly/quarterly performance recaps, auto-written
Reporting depends on the tool and setup
Marklo writes the recap
Best at
Planning, cross-channel analytics & automated reporting
retention analytics, cohorts, and ecommerce insights
Pair Peel Insights with Marklo when both jobs matter
Frequently asked questions
Is Marklo better than Peel Insights?
Marklo and Peel Insights solve different problems. Peel Insights is stronger for retention analytics, cohorts, and ecommerce insights. Marklo is better for cross-channel campaign planning, briefing, analytics, and automated reporting.
What is the difference between Marklo and Peel Insights?
Marklo is a campaign planning system with a calendar, brief canvas, AI planning assistant, and automated reports. Peel Insights is a Shopify analytics platform focused on retention analytics, cohorts, and ecommerce insights.
Can Marklo replace Peel Insights?
Marklo can replace spreadsheets, fragmented calendars, agency reporting templates, and manual reports. It does not replace Peel Insights when the team specifically needs retention analytics, cohorts, and ecommerce insights.
Plan smarter. Execute faster.
Marklo is the campaign planning system for Shopify DTC brands. Get a ready-to-run 30-day plan and start turning performance data into next week’s campaigns.
