BFCM 2026 PLAYBOOK

Plan BFCM From What Already Worked

12 prompts for your BFCM plan, built to run in Claude with Marklo connected. Every answer comes from your own Shopify, Klaviyo, and ad data, not generic holiday advice.

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Works in Claude, ChatGPT, Copilot, and Gemini. Built for Shopify brands running email, SMS, and paid.

12 prompts that tell you what to do this BFCM.

Each prompt is written for Claude with Marklo connected, so the answer comes from your own Shopify, Klaviyo, and ad data. Tap + on any card to see how the answer changes with just Claude.

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01Finds revenueRerun last year's BFCM winnersNeeds Marklo dataMost teams rebuild BFCM from memory every year. Your Marklo history already knows which campaigns paid off.

02Protects marginChoose the offer that actually earned its marginMuch better with MarkloPercent off isn't always the winner. Gift with purchase, BOGO, tiered offers, and free shipping can drive the same lift for less margin.

03Finds revenuePick the hero products for each big dayGood in Claude, best with MarkloEarly access, Black Friday, and Cyber Monday shoppers want different things. Featuring the same products all week wastes your best slots.

04Finds revenueFind the gaps in your BFCM calendarMuch better with MarkloEmpty days leave revenue on the table, and stacked days burn out your list. Both are easy to miss in a spreadsheet.

05Saves timeTurn one idea into a full cross-channel campaignGood in Claude, best with MarkloWriting separate briefs for email, SMS, and Meta is where lean teams lose the most time before BFCM.

06Finds revenueGive your best customers early accessMuch better with MarkloYour VIPs will buy anyway. Early access rewards them and books revenue before the inbox gets crowded.

07Protects your listFind the send cadence your list can handleNeeds Marklo dataMore sends during BFCM week only help until revenue per send starts to fall. Your own history shows exactly where that line is.

08Clears inventoryMove overstock without discounting your best sellersMuch better with MarkloStock that doesn't move in November usually gets marked down in January. BFCM traffic is the cheapest time to clear it.

09Saves timeGet your BFCM pulse in one answer each morningNeeds Marklo dataDuring BFCM week, yesterday's numbers decide today's sends. You shouldn't have to open five dashboards to get them.

10Recovers revenueFix what's underperforming the same dayNeeds Marklo dataDuring BFCM week, a campaign that misses on Wednesday can still be saved by Friday if you catch it early.

11Saves timeGet your BFCM recap without building itMuch better with MarkloThe recap is the first thing leadership asks for in December and the last thing anyone has time to build.

12Grows repeat revenueTurn BFCM first-time buyers into repeat customersGood in Claude, best with MarkloBFCM brings in more new customers than any other week. Most never place a second order.

Already on Marklo? Connect it to Claude and run all 12. Set it up

WHY CLAUDE + MARKLO

Claude knows marketing. Marklo gives it your business.

Any prompt on this page works in Claude. On its own, Claude works from memory and whatever you paste in. With the Marklo MCP connected, it works from your actual store: live products, live sends, live results.

Just Claude

General advice based on what it already knows
You export and paste in your own numbers
Can't see your calendar or last year's campaigns
Stops at the answer

“What offer should I lead with for BFCM?”Many brands see strong results with 20–30% off sitewide, plus free shipping over a threshold…

Claude + Marklo

Answers from your Shopify, Klaviyo, and Meta data
No exports or copy-paste
Sees your calendar and every past campaign
Turns the answer into a brief on your calendar

“What offer should I lead with for BFCM?”Your 2025 gift-with-purchase earned $41K more margin than your 25% off. Lead with it on Black Friday and save percent-off for Cyber Monday.

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Example answers. Numbers are illustrative.

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Read the Setup Guide

Claude

ChatGPT

Gemini

Connect your data to Marklo

Connect Marklo to Shopify, Klaviyo, and paid channels so your campaign context is ready.

Add Marklo MCP to Claude

In the Marklo App, Go to Capabilities → MCPs, copy the link, download the skills, head to Claude. Go to Connectors → Add Custom Connector → paste your code.

Upload Skills

Claude → Customize → Skills. Upload the zip file you downloaded before. Skills tell Claude how to use Marklo the right way.

Enable Permissions

Claude → Customize → Connectors → Marklo. Enable all permissions.

Start planning

Ask Claude grounded planning questions and turn answers into campaigns, briefs, and recaps.

EVERY CHANNEL, ONE CALENDAR

See your whole BFCM week before it happens.

Install Marklo free and every BFCM marketing activity your brand runs, from email and SMS to Meta, social, and creators, lands automatically in one view. No spreadsheets to stitch together. Once the weekend wraps, your hindsight report is ready for the whole team instantly.

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November 2026

TodayNov 24 – Nov 30

$229.7k MTD$240.0k

38.2% vs LY96% to goal

New Campaign

Tue

Wed

Thu

Fri

Sat

Sun

Mon

VIP Early Access

VIP early access opens

VIP early access

$18.2k $2.1k

Holiday Gift Guide

Early access reminder

Gift guide prospecting

$14.6k $3.4k 1

Thanksgiving

Thank-you post

Black Friday preview

$12.9k $2.2k

Black Friday

Black Friday Sale

Black Friday is live

BF launch

BF sitewide offer

Homepage takeover

$64.8k $9.6k 2

Black Friday Sale

Best sellers going fast

UGC roundup

$38.1k $6.2k 1

Black Friday Sale

Last call on BF pricing

Cart retargeting

$29.4k $5.1k

Cyber Monday

Cyber Monday is live

CM launch

CM offer

$51.7k $8.3k 2

Example calendar. Revenue and spend are illustrative.

Live work Sessions with our team

Join Our Webinars

Build Your BFCM Marketing Plan

Fri, Oct 9 · 10:00–10:30 AM PT · Live on Zoom. What your brand should actually be doing between now and Cyber Monday, planned live in Marklo.

What Should Your BFCM Offer Be?

Fri, Oct 16 · 10:00–10:30 AM PT · Live on Zoom. Build an offer that drives conversion without unnecessarily sacrificing margin, using real brand data.

Your BFCM Customers Aren’t All the Same

Fri, Oct 23 · 10:00–10:30 AM PT · Live on Zoom. Match the right message, offer and channel to every customer segment, from VIPs to lapsed buyers.

Get ready for your busiest season.

Connect the MCP and start prompting, get a free audit from your domain, or plan it live with our team. Then hand off BFCM reporting: install Marklo free, and your report is ready whenever you ask for it.

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